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Channel: Psychology Applied to Life » consumer research
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Menu Psychology: An Ethical Question?

Yesterday’s New York Times featured an interesting piece on the psychology of menu creation. It’s something that perhaps only large chains are giving serious thought to – sending their menus and...

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Psychology of Heroism: From Tackling the Terrorists and Thwarting Terror to…...

Besides the always fun alliteration, I find myself drawn to bits and pieces of actual psychological research sandwiched into popular press and journalism. That said, I saw this interview with Phil...

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